prepared by Professor E. Wertheim, College of Business Administration, Northeastern University
"In a successful negotiation, everyone wins. The objective should be agreement, not victory."
"Every desire that demands satisfaction and every need to be met-is at least potentially an occasion for negotiation; whenever people exchange ideas with the intention of changing relationships, whenever they confer for agreement, they are negotiating."
"Every day the Boston Globe reports hundreds of negotiations."
Introduction
(Suggestion: This guide will be easier to follow if you think about a specific negotiation or conflict situation you have recently been involved in.)
In the course of a week, we are all involved in numerous situations that need to be dealt with through negotiation; this occurs at work, at home, and at recreation. A conflict or negotiation situation is one in which there is a conflict of interests or what one wants isn't necessarily what the other wants and where both sides prefer to search for solutions, rather than giving in or breaking-off contact.
Few of us enjoy dealing with with conflicts-either with bosses, peers, subordinates, friends, or strangers. This is particularly true when the conflict becomes hostile and when strong feelings become involved. Resolving conflict can be mentally exhausting and emotionally draining.
But it is important to realize that conflict that requires resolution is neither good nor bad. There can be positive and negative outcomes. It can be destructive but can also play a productive role for you personally and for your relationships-both personal and professional. The important point is to manage the conflict, not to suppress conflict and not to let conflict escalate out of control. Many of us seek to avoid conflict when it arises but there are many times when we should use conflict as a critical aspect of creativity and motivation.
You will be constantly negotiating and resolving conflict throughout all of your professional and personal life. Given that organizations are becoming less hierarchical, less based on positional authority, less based on clear boundaries of responsibility and authority, it is likely that conflict will be an even greater component of organizations in the future. Studies have shown that negotiation skills are among the most significant determinants of career success. While negotiation is an art form to some degree, there are specific techniques that anyone can learn. Understanding these techniques and developing your skills will be a critical component of your career success and personal success.
The Five Modes of Responding to Conflict It is useful to categorize the various responses we have to conflict in terms of two dimensions:
1. how important or unimportant it is to satisfy our needs and
2. how important or unimportant it is to satisfy the other person's needs.
Answering this questions results in the following five modes of conflict resolution. None is these is "right" or "wrong". There are situations where any would be appropriate. For example, if we are cut off driving to work, we may decide "avoidance" is the best option. Other times "avoidance" may be a poor alternative. Similarly, collaboration may be appropriate sometimes but not at other times.
In general, most successful negotiators start off assuming collaborative (integrative) or win-win negotiation. Most good negotiators will try for a win-win or aim at a situation where both sides feel they won. Negotiations tend to go much better if both sides perceive they are in a win-win situation or both sides approach the negotiation wanting to "create value" or satisfy both their own needs and the other's needs.
We will focus on the two most problematic types: Collaborative (integrative) and Competitive (Distributive).
Of the two the more important is Collaborative since most of your negotiation and conflict resolution in your personal and professional life will (or should) be of this nature. This is because most negotiation involves situations where we want or need an on-going relationship with the other person. While it is important to develop skills in "competitive" bargaining (eg. when buying a car), or skills that allow us to satisfy our concerns while ignoring the other's goals, this approach has many negative consequences for both our personal lives and for our professional careers especially if we are to have an on-going relationship with the other person..
The key to successful negotiation is to shift the situation to a "win-win" even if it looks like a "win-lose" situation. Almost all negotiation have at least some elements of win-win. Successful negotiations often depend on finding the win-win aspects in any situation. Only shift to a win-lose mode if all else fails.
Rational vs. the Emotional Components of Negotiation
All negociations involve two levels: a rational decision making (substantive) process and a psychological (emotional) process. The outcome of a negotiation is as likely to be a result of both. Most of us understand the need to grasp the substantive or rational aspects of negotiation. For many of us it is the psychological aspects that are more difficult.
It needs to be emphasized that many situations contain elements of both distributive and integrative bargaining.. For example, in negotiating a price with a customer, to some degree your interests oppose the customer (you want a higher price; he wants a lower one) but to some degree you want your interests to coincide (you want both your customer and you to satisfy both of your interests-you want to be happy; you want your customer to be happy). The options can be seen in the table below:
Integrative or Win-Win Bargaining:
Some of these areas are explored below.
Orient Yourself towards a win-win approach: many studies support the view that how you approach a negotiation will play a key role in how the negotiation proceeds. You have a much better chance of coming to an outcome involving mutual gains if you approach the negotiation wanting to reach this kind of outcome. It is critical to constantly reinforce your interest in the other side's concerns and your determination to find a mutually satisfactory resolution.
Even in what appears to be win-lose situations, there are often win-win solutions; look for an integrative solution. This includes trying to create additional alternatives such as low cost concessions that might have high value to the other person; frame options in terms of the other person's interests; look for alternatives that allow your opponent to declare victory
Plan: Do some thinking ahead of time-
Before the negotiation, it is helpful to plan. Know whether you are in a win-win or win-lose situation. Be sure of your goals, positions, and underlying interests. Try to figure out the best resolution you can expect, what is a fair and reasonable deal and what is a minimally acceptable deal. What information do you have and what do you need. What are your competitive advantages and disadvantages. What is the other's advantages and disadvantages. Give some thought to your strategy.
It is very important to be clear on what is important to you. Be clear about your real goals and real issues and try to figure out the other person's real goals and issues. Too many negotiations fail because people are so worried about being taken advantage of that they forget their needs. People who lose track of their own goals will break off negotiations even if they have achieved their needs because they become more concerned with whether the other side "won."
Equally important is to be clear and communicate why your goals, issues, and objectives are important to you. The other side needs to know why issues are important to you, not just that they are important.
It is important to be clear about your walkaway (also called reservation position or BATNA).
It is important to know your competitive advantage-your strongest points. Also you need to know the advantages to the other's argument. Similarly, know your weaknesses and the other's weaknesses.
In most conflict resolution or negotiation situations you will have a continuing relationship with the other person so it is important to leave the situation with both sides feeling they have "won." It is very important that the other person doesn't feel that he or she "lost." When the other person loses, the results are often lack of commitment to the agreement or even worse, retaliation. The most common failure is the failure of negotiating parties to recognize (or search for) the integrative potential in a negotiating problem ; beneath hardened positions are often common or shared interests.
Know Your BATNA (Best Alternative to a Negotiated Agreement) (also called reservation price or walkaway price)
Going into any negotiation it is important to be very clear on your BATNA or the course of action you would take if you do not reach an agreement. If you are negotiating over salary, your alternatives might include a specific job elsewhere, a longer job search, or remaining at your current job. This is important because the negotiation needs to aim to match or do better than your BATNA. The BATNA establishes a threshold for the settlement.
Determining your BATNA or walkaway is not always easy. You have to establish a concrete value for various alternatives. For example, what is the value of keeping a current job or taking a new one at $5,000 higher salary that involves a move.
In simple negotiations, there may be just one issue but often negotiations involve multiple issues making the determination of BATNA's even more difficult.
In the planning process it is also important (and difficult) to estimate the other side's BATNA. A goal of negotiation is to come as close to the other person's BATNA as you can and you need to estimate the BATNA to do this. Skilled negotiators also often try to influence the other person's BATNA. This happens when you convince the other person that his alternatives are not as good as the other perceives them to be.
Separate People from the Problem
It is critical to address problems, not personalities and avoid the tendency to attack your opponent personally; if the other person feels threatened, he defends his self-esteem and makes attacking the real problem more difficult. Try to maintain a rational, goal oriented frame of mind: if your opponent attacks you personally, don't let him hook you into an emotional reaction; let the other blow off steam without taking it personally; try to understand the problem behind the aggression.
Make sure you send signals that you know the conflict is about the issues at hand and not personal. This will help to prevent the other side from getting defensive.
Find Underlying Interests
A key to success is finding the "integrative" issues--often they can be found in underlying interests. We need to be very clear about our interests and this may not be as easy as it would appear. Equally important is the need to find out the other person's key interests.
We are used to identifying our own interests, but a critical element in negotiation is to come to understanding the other person's underlying interests and underlying needs. With probing and exchanging information we can find the commonalities between us and minimize the differences that seem to be evident. Understanding these interests is the key to "integrative bargaining." The biggest source of failure in negotiation is the failure to see the "integrative" element of most negotiation. Too often we think a situation is win-lose when it is actually a win-win situation. This mistaken view causes us to often use the wrong strategy. Consider a situation where your boss rates you lower on a performance appraisal than you think you deserve. We often tend to see this as win-lose-either he/she gives in or I give in. There is probably a much higher chance of a successful negotiation if you can turn this to a win-win negotiation.
A key part in finding common interests is the problem identification. It is important to define the problem in a way that is mutually acceptable to both sides. This involves depersonalizing the problem so as not to raise the defensiveness of the other person. Thus the student negotiating a problem with a professor is likely to be more effective by defining the problem as "I need to understand this material better" or "I don't understand this" rather than "You're not teaching the material very well."
Use an Objective Standard if possible
Try to have the result be based on some objective standard. Make your negotiated decision based on principles and results, not emotions or pressure; try to find objective criteria that both parties can use to evaluate alternatives; don't succumb to emotional please, assertiveness, or stubborness
Pay Attention to the Flow of Negotiation: Negotiation is a sequence of events, not an incident
There is a tendency to think about conflict or the negotiating situation as an isolated incident. It is probably more useful to think about conflict as a process, or a complex series of events over time involving both external factors and internal social and psychological factors. Conflict episodes typically are affected by preceding and in turn produce results and outcomes that affect the conflict dynamics.
A negotiation usually involves a number of steps including the exchange of proposals and counter proposals. In good-faith negotiation, both sides are expected to make offers and concessions. Your goal here is not only to try to solve the problem, but to gain information that will enable you to get a clearer notion of what the true issues might be and how your "opponent" sees reality. Through offers and counter offers there should be a goal of a lot of information exchange that might yield a common definition of the problem.
Such an approach suggests the importance of perception-conflict is in the eye of the beholder. Thus, situations which to an outside observer should produce conflict may not if the parties either ignore or choose to ignore the conflict situation. Conversely, people can perceive a conflict situation when in reality there is none.
Next, once aware of the conflict, both parties experience emotional reactions to it and think about it in various ways. These emotions and thoughts are crucial to the course of the developing conflict. For example, a negotiation can be greately affected if people react in anger perhaps resulting from past conflict.
Then based on the thoughts and emotions that arise in the process of conflict resolution, we formulate specific intentions about the strategies we will use in the negotiation. These may be quite general (eg. plan to use a cooperative approach) or quite specific (eg. use a specific negotiating tactic).
Finally, these intentions are translated into behavior. These behaviors in turn elicit some response from the other person and the process recycles.
This approach suggests we pay particular attention to these generalizations:
- conflict is an ongoing process that occurs against a backdrop of continuing relationships and events;
- such conflict involves the thoughts, perceptions, memories, and emotions of the people involved; these must be considered.
- negotiations are like a chess match; have a strategy; anticipate how the other will respond; how strong is your position, and situation; how important is the issue; how important will it be to stick to a hardened position
- begin with a positive approach:Try to establish rapport and mutual trust before starting; try for a small concession early
- pay little attention to initial offers: these are points of departure; they tend to be extreme and idealistic; focus on the other person's interests and your own goals and principles, while you generate other possibilities
The Intangibles: Other Elements that affect negotiation
It is important to communicate very carefully. Subtle verbal and body language can make a difference in how your negotiation progresses. Spend more time listening than talking and make direct eye contact. Use the word "and" instead of "but." This helps to send the signal that you are interested in the other party and are seeking common ground.
Intangibles are often the key factors in many negotiations. Some of these intangibles are:
Communications: be careful about using the phone, e-mail, and other nonvisual communication vehicles. A lack of facial expressions, vocal intonation, and other cues can result in a negotiation breakdown. Constantly reiterate your interest in the other side's concerns and your determination to find a mutually satisfactory resolution.
Personalities: be conscious of aspects of your personality such of your own needs and interpersonal style as well as the other person's personality; these factors will play a key role and understanding yourself will be an important factor
Your own personality and style: how much you trust the person; how free with your emotions; how much you want to conceal or reveal;
Physical space: sometimes where the negotiation takes place can be important; are we negotiating in a space we are uncomfortable and other is comfortable?
Past interaction: if there is a history of conflict resolution with this person, think about how this history might affect the upcoming negotiation
Time pressure: Think about whether time pressure will affect the negotiation and whether you need to try to change this variable?
Subjective utilities: be aware that people place very different values on elements of a negotiation. For example, in negotiating for a job, you may place a high value on location and relatively lower on salary; it is important to be aware of your subjective utilities and try to ascertain the other person's subjective utilities; it is difficult to know in advance or even during the negotiation what a particular outcome will mean to the other party. Finding out what is "valued" is one of the key parts of negotiation.
Be an active Listener, ask a lot of questions, and test for accuracy
Good communication skills are critical although it is easy to forget them in the "heat of battle."
Try to avoid: Talking at the other side, focusing on the past, or blaming the other person.
Be an "active listener and test for accuracy: This involves continuously checking to see if you are understanding the other person. . Focus on the future; talk about what is to be done; tackle the problem jointly. Constantly ask questions about whether you understand the other side; restate the other's position to make sure you are hearing him or her correctly
How can I change what seems like a "win-lose" situation to a "win-win" (or what if the other person doesn't play by these rules?)
There are many advantages to trying to shift a win/lose situation to a win/win. Yet we will be in situations where the other person either doesn't wish to reach a "win-win" or doesn't realize it is in his or her best interest to achieve a collaborative solution. In these situations it is necessary for us to open lines of communication, and try to increase trust and cooperativeness.
Sometimes conflicts escalate, the atmosphere becomes charged with anger, frustration, resentment, mistrust, hostility, and a sense of futility. Communication channels close down or are used to criticize and blame the other. We focus on our next assault. The original issues become blurred and ill-defined and new issues are added as the conflict becomes personalized. Even if one side is willing to make concessions often hostility prevents agreements. In such a conflict, perceived differences become magnified, each side gets locked into their initial positions and each side resorts to lies, threats, distortions, and other attempts to force the other party to comply with demands.
It is not easy to shift this situation to a win-win but the following lists some techniques that you might use:
- reduce tension through humor, let the other "vent," acknowledge the other's views, listen actively, make a small concession as a signal of good faith
- increase the accuracy of communication; listen hard in the middle of conflict; rephrase the other's comments to make sure you hear them; mirror the other's views
- control issues: search for ways to slice the large issue into smaller pieces; depersonalize the conflict--separate the issues from the people
- establish commonalities: since conflict tends to magnify perceived differences and minimize similarities, look for greater common goals (we are in this together); find a common enemy; focus on what you have in common
- focus less on your position and more on a clear understanding of the other's needs and figure out ways to move toward them
- make a "yesable" proposal; refine their demand; reformulate; repackage; sweeten the offer; emphasize the positives
- find a legitimate or objective criteria to evaluate the solution (eg. the blue book value of a car)
Some Tricks that Skilled Negotiators Use
We constantly trade-off in negotiations. An examples is when a union negotiation trades wage gains for job security. An important ingredient of negotiation is assessing the trade-offs. In general, we start by identifying the best and worst possible outcomes, and then specify possible increments that trade-offs can reflect, and finally, consider how the increments relate to the key issues.
If we pursue "integrative bargaining," we try to create gains for both parties. An example is offering something less valuable to us but more valuable to the other person (eg., the other person may highly value payment in cash rather than through financing whereas we may be indifferent to this). The following are ways of creating joint gains.
Negotiators look for differences. For example, if you buy a car price may be of most importance and timing may be of lesser importance. To the dealer, closing the deal today (the last day of the month) may be more crucial than making a profit on the sale. Negotiators look for items to trade off, items that may be more important to one side than the other and that can be traded for items in reverse preference to the other side.
When to reveal your position: This depends on the other person. It is not a good idea to reveal your minimum position if the other person needs to feel he has worked hard to reach it; the other person may need to feel he or she has worked very hard to move you to your position.
Case from a workshop on negotiation:
Other Techniques you can use- Broadening the Pie: Create additional resources so that both sides can obtain their major goals
- Nonspecific Compensation: One side gets what it wants and the other is compensated on another issue
- Logrolling Each party makes concessions on low-priority issues in exchange for concessions on issues that it values more highly
- Cost Cutting: one party gets what it wants; the costs to the other are reduced or eliminated
- Bridging : Neither party gets its initial demands but a new option that satisfies the major interests of both sides are developed.
What if I want "to win" and I don't care about the other person's interests (Distributive or win-lose Bargaining)
In this situation, strategy is different than in integrative bargaining. In this mode, one seeks to gain advantage through concealing information, misleading, or using manipulative actions. Of course, these methods have serious potential for negative consequences. Yet even in this type of negotiation, both sides must feel that at the end the outcome was the best that they could achieve and that it is worth accepting and supporting.
Most critical in this mode is to set one's own opening target and resistance points and to learn what the other's starting points, target points, and resistance points are. Typically, the resistance point (the point beyond which a party will not go) is usually unknown until late in negotiation and is often jealously concealed by the other party. This is what you need to find out.
The range between resistance points is typically the bargaining range; if this number is negative, successful negotiation is usually impossible. For example, if you are willing to pay up to $3,000 and the seller is willing to go as low as $2800, there is a $200 positive spread or bargaining range if the negotiators are skillful enough to figure it out. The goal of a competitive bargaining situation is to get the final settlement to be as close to the other party's resistance point as possible. The basic techniques open to the negotiator to accomplish this include:
- influence the other person's belief in what is possible (eg. a car dealer telling you what your used car is worth)
- learn as much as possible about the other person's position especially with regard to resistance points
- try to convince the other to change his/her mind about their ability to achieve their own goals
- promote your own objectives as desirable, necessary, ethical, or even inevitable.
Is it ethical to "lie or bluff" in negotiations?
The answer to this question depends on one's values, one's culture, and the situation. What might be acceptable in poker would probably not be acceptable in most business situations. What might be acceptable in Cairo might not be acceptable in Boston. Different cultures and different situations contain inherent "rules" about the degree to which bluffing or misrepresentation is deemed acceptable.
In poker and in general negotiations one is not expected to reveal strength or intentions prematurely. But discretion in making claims and statements syhould not be confused with misrepresentation. In general, in our culture, our "rules" forbid and should penalize outright lying, false claims, bribing an opponent, stealing secrets, or threatening an opponent. While there may be a fine line between legitimate and illegitimate withholding of facts, there is a line and again we are distinguishing between the careful planning of when and how to reveal facts vs. outright lying.
Bluffing, while it may be ethical, does entail risk. The bluffer who is called loses credibility and it can get out of hand. Also remember, that most negotiations are carried out with people with whom you will have a continuing relationship. Again, while our culture supports and encourages those who are careful about how and when to disclose facts, out culture does not condone outright lying.
An old British Diplomat Service manual stated the following and it still might be useful
Nothing may be said which is not true, but it is as unnecessary as it is sometimes undesirable to say everything relevant which is true; and the facts given may bve arrange din any convenient order. The perfect reply to an embarassing question is one that is brief, appears to answer the question completely (if challenged it can be proved to be accurate in every word), gives no opening for awkward follow-up questions, and discloses really nothing.
Skilled negotiators develop techniques to do this. A favorite one is to answer a question with a question to deflect the first question.
Final Advice
"Be unconditionally constructive. Approach a negotiation with this-- ‘I accept you as an equal negotiating partner; I respect your right to differ; I will be receptive.' Some criticize my approach as being too soft. But negotiating by these principles is a sign of strength." R. Fisher, Getting to Yes
All of us engage in many negotiations during a week but that doesn't mean we become better at it. To become better we need to become aware of the structure and dynamics of negotiation and we need to think systematically, objectively, and critically about our own negotiations. After engaging in a negotiation, reflect on what happened and figure out what you did effectively and what you need to do better.
There is no one "best" style; each of us has to find a style that is comfortable for us. Yet, everyone can negotiate successfully; everyone can reach agreements where all sides feel at least some of their needs have been satisfied. This involves a lot of alertness, active listening, good communication skills, great flexibility, good preparation, and above all it involves a sharing of responsibility for solving the problem, not a view that this is "their" problem.
To summarize the most important keys to successful conflict resolution:
- bargain over interests, not predetermined positions
- de-personalize the problem (separate the person from the problem)
- separate the problem definition from the search for solutions
- try to generate alternative solutions; try to use objective criteria as much as possible
- reflect on your negotiations; learn from your successes and mistakes
Appendix 2: Three Styles: Soft, Hard, and Principles Negotiation
Dealing with Difficult People
Hostile Aggressive
Stand up for yourself; use self-assertive language give them time to run down......avoid a direct confrontation
Complainers
Listen attentively; acknowledge their feelings; avoid complaining with them state the facts without apology.......use a problem solving mode
Clams:
keep asking open ended questions; be patient in waiting for a response if no response occurs, tell them what you plan to do, because no discussion has taken place
Superaggreables:
In a non-threatening manner, work hard to find out why they will not take action
Let them know you value them as people
Be ready to compromise and negotiate, and don't allow them to make unrealistic commitments
Try to discern the hidden meaning in their humor
Negativists:
Do not be dragged into their despair.........Do not try to cajole them out of their negativism
Discuss the problems thoroughly, without offering solutions
When alternatives are discussed, bring up the negatives yourself
Be ready to take action alone, without their agreement
Know-it-Alls
Bulldozers: Prepare yourself; listen and paraphrase their main points; question to raise problems
Balloons: state facts or opinions as your own perception of reality; find a way for balloons to safe face; confront in private
Indecisive Stallers
Raise the issue of why they are hesitant...Possibly remove the staller from the situation
If you are the problem, ask for help.....Keep the action steps in your own hands (from Coping with Difficult People, R. M. Bramson, Doubleday, 1981)
Example of a negotiation
Adjuster: We have studied your case and with our policy you are entitled to $3,300.
Tom: I see. How did you reach that figure.
A: That was how much we decided the car was worth.
T: I see; what standard did you use to determine the amount. Do you know where I can buy a comparable car for that?
A: How much are you asking?
T: Whatever I am entitled to under the policy. I found a second hand car like mine for $3,850.
Adding sales and excise tax it would come to about $4,000.
A: $4,000! That's too much!
T: I'm not asking for $4,000, or 3 or 5; just fair compensation. Do you think it's fair I get enough to replace the car?
A: OK, I'll offer you $3,500. That's the highest I can go.
T: How does the company figure that?
A: Look, $3,500 is all you get. Take it or leave it.
T: $3,500 may be fair. I don't know. I certainly understand your position if you're bound to company policy, but unless you can state objectively why that amount is what I'm entitle to, I think I'll do better in court. Why don't we study the matter and talk again.
A: OK, I've got an ad here for a 1985 Fiesta for $3,400.
T: I see. What does it say about the mileage?
A: It says 49,000, why?
T: Because mine had only 25,000 miles. How much does that increase the value in your book?
A: Let me see, $150.
T: Assuming the 3,400 as possible base, that brings the figure to $3550. Does that ad say anything about a rado.
A: No
T: How much extra in your book?
A: That's $125.
T: What about air conditioning?
30 minutes later, Tom took home a check for $4,100 ..................from Fisher and Ury, Getting to Yes
Pareto Efficiency
A goal of negotiations is to be as "Pareto Efficient" as possible. A Pareto efficient outcome is one in which there is no other agreement that would result in both parties being better off. If there is an outcome that would have made both better off, the decision reached is not Pareto efficient. Stated differently, an agreement is "Pareto Efficient" if one party cannot do better without some other party doing worse.
Consider the example. Barry and Nancy are going out to dinner. Barry likes Indian food the best and cannot eat Chinese food. Nancy greatly prefers Chinese food but finds the Indian dishes too hot. There are a range of possible solutions. They could go to a Chinese or Indian restaurant or have a number of other choices. They both find Italian food OK. Actually both would prefer Thai food to Italian.
It is possible to plot out all of these choices on a graph. On one axis is Barry's preference values. On the other axis are the values Nancy attaches to each preference. For Barry Indian food has the highest value, Thai is next, then Italian, and Chinese is last. For Nancy, Chinese is highest followed by Thai, Italian, and Indian is the last.
Both Barry and Nancy prefer Thai to Italian. In this case we say that Thai Pareto dominates Italian. A decision to go to a Thai restaurant results in both Barry and Nancy being better off than if they had gone to an Italian restaurant. The Thai choice is also Pareto efficient because the only choice that is better for Barry (Indian) leaves Nancy worse off. Similarly, the only decision better for Nancy (Chinese) leaves Barry worse off.
Collectively, negotiators leave "money on the table" when they settle for a Pareto inefficient agreement. Negotiators should aim at gaining Pareto efficient agreements, finding all joint gains, and not leaving money on the table.
REFERENCES
o Nierenberg, Gerard, Fundamentals of Negotiation James Ware and Louis B. Barnes, "Managing Interpersonal Conflict," HBR, 1978.
o Fisher, Roger and William Ury, Getting to Yes
o Lax, D. A. and J. K. Sebenius, The Manager as Negotiator, (New York: Free Press, 1986).
Link: http://web.cba.neu.edu/~ewertheim/interper/negot3.htm
Fontes:
- Nierenberg, Gerard, Fundamentals of Negotiation James Ware and Louis B. Barnes, "Managing Interpersonal Conflict," HBR, 1978.
- Fisher, Roger and William Ury, Getting to Yes
- Lax, D. A. and J. K. Sebenius, The Manager as Negotiator, (New York: Free Press, 1986).
Integrantes do Grupo: Ana Paula Costa Loureiro, Gabriel Manzoli Rosat e Shara Shiva Steinke.
Nenhum comentário:
Postar um comentário